In the winter of 2020 canned cocktail brand 'Merican Mule released a limited edition drink; the Fire Mule. We were brought in to come up with the creative concepts for short clips to be used as promoted social ads, as well as in a 10 second release video. After creating the concepts, we executed the vision through night time production and then colored each file to make sure the can, flames, and overall identity of the Fire Mule shone bright. 

The video below uses a combination of BYB Pictures shot footage along with graphics made by the 'Merican Mule digital team - they edited together this short teaser for use across all their social platforms. 

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